Steal of a Deal
The allure of buying “below market value” might seem like a shortcut to success in real estate. Of course! Who wouldn't want to secure a property for less than it's worth? That means we could sell it on day 1 and make a profit! But where did that profit come from?
Here's where it gets tricky. The truth is, those extra gains came from either our cunning or the Seller's ignorance. This raises some ethical concerns. There is danger in thinking “I must get a deal below market value!” It means our investing strategy requires a layer of deceit and manipulation.
Offering what you believe a property is worth is one thing. But, expecting to secure a deal below its true value is different. Investing this way can lead us to ask: How can I convince the Seller I don't value the property, when really, I do? How can I justify offering lower than what I truly believe the property is worth?
Taking value without fair exchange compromises integrity.
At Good Stewards, we operate differently. We're committed to sourcing under-utilized properties with untapped potential. Instead of seeking “below market value”, we focus on properties that are “under-value”. Our strategy revolves around uncovering hidden value, not exploiting Sellers.
We ask ourselves: How can we add value? Where can we make improvements others overlook? What could this property become with the right vision and resources? Our approach demands a keen eye for potential and the gumption to carry it out. Importantly, our investing strategy doesn't rely on taking value from others.
While some properties hold great potential, many Sellers lack the means to unlock it. Our goal is to find properties that match our capabilities and resources. By doing so, we can boost value with integrity, becoming a blessing to others in the process.
Let's shift the focus from the fallacy of “below market value” to the pursuit of “hidden value”. Join us in a smarter approach to real estate investing — one that prioritizes integrity and creativity.